Marketing Incrementality Calculator

Analyze the incremental impact of your marketing campaigns across different geographies

Sales Data

Upload CSV/XLS with date, state, orders, and revenue

Ad Spend Data

Upload CSV/XLS with date, state, and spend

Map Your Columns

Sales Data Columns

Date Column:

State Column:

Orders Column:

Revenue Column:

Ad Spend Data Columns

Date Column:

State Column:

Spend Column:

Select Exposed States

Choose which states were exposed to the advertising campaign

Define Test Periods

Pre-Test Period

Start Date: End Date:

Active-Test Period

Start Date: End Date:

Post-Test Period

Start Date: End Date:

Incrementality Analysis Results

Pre vs During Lift

Pre vs During+Post Lift

Total Incremental Revenue

ROAS

Aggregate Data by Group and Period

Group	Period	Total Spend	Total Orders	Total Revenue	AOV	CPO

Lift Analysis

Pre vs During Period

Group	Pre: Orders	During: Orders	Lift %

Pre vs During+Post Period

Group	Pre: Orders	During+Post: Orders	Lift %

Sales Data

Ad Spend Data

Map Your Columns

Sales Data Columns

Ad Spend Data Columns

Select Exposed States

Define Test Periods

Pre-Test Period

Active-Test Period

Post-Test Period

Incrementality Analysis Results

Pre vs During Lift

Pre vs During+Post Lift

Total Incremental Revenue

ROAS

Aggregate Data by Group and Period

Lift Analysis

Pre vs During Period

Pre vs During+Post Period

Visual Analysis