Analyze the incremental impact of your marketing campaigns across different geographies
Upload CSV/XLS with date, state, orders, and revenue
Upload CSV/XLS with date, state, and spend
Analyzing by State - each state will be grouped as test or control
Choose which states were exposed to the advertising campaign
Paste your DMA list (comma-separated, line-separated, or from Excel)
| Group | Period | Total Spend | Total Orders | Total Revenue | AOV | CPO |
|---|
| Group | Pre: Orders | During: Orders | Lift % |
|---|
| Group | Pre: Orders | During+Post: Orders | Lift % |
|---|
The confidence interval graphs show the probability of the lift being between the two dots. P(Lift < x) describes
the probability that the lift is less than x. Move around the dots to change the probability area.
Shows daily order volumes for Control vs Exposed groups across Pre, During, and Post periods (7-day moving average)
Shows actual daily order volumes for Control vs Exposed groups across Pre, During, and Post periods